Lady Saw, who teamed up with VP records to distribute the album, is in New York promoting it and is also celebrating 25 years in the business.
"Being humble, that's what keeps me right here. I'm still in this business for over 25 years, and people get confuse sometimes and ask questions like why do people love her like that?" Lady Saw said.
"I love my fans; they are the ones that have kept me grounded. Without their strong support, maybe I would have given up the music because a lot of times people try to take away my joy or try to spread rumors and say she's this or she's that. The real people know that I have a clean heart."
The album puts her creativity on full display and showcases both the racy and more-subdued sides of Marion Hall.
The album features collaborations with Beres Hammond, Estelle, Ali Campbell of UB40, and Flo-Rida. Judging by her latest singles, Hoping and Me & Mi X, Lady Saw is adding some extra sizzle to the holiday season and is poised to ignite the charts.
"The fans can expect gospel, reggae, R&B, jazz, and blues, little pop with some rap up in there; it's a lot of things. Alter Ego is a beautiful album. It is subtle, sweet, it's hype, and it's crunk, it's also soca; it's a mix of everything," said Lady Saw.
"Proceeds from the album will be going towards the Lady Saw Foundation, which speaks to abused women and children," said Kaylia Williams, Lady Saw's publicist.